Paradigm Construction · Gavin Morris · Building and trades · Ongoing
£1.5M added to the pipeline from loft conversion ads
Facebook adsLanding pageTestimonial filmsSales process
£1.5M
added to the pipeline from loft conversion ads
211
leads generated, 2026
from the live ads dashboard
£9.77
average cost per lead
2026
Leads vs our other live accounts, 2026
Osborne Jones773
Phase Contractors464
Dragon Property Ventures460
MMWW Property320
Apollo Property Sourcing241
Paradigm Construction211
GW Property Sourcing90
Cost per lead vs our other live accounts, 2026
Osborne Jones£3.08
MMWW Property£4.43
GW Property Sourcing£5.56
Apollo Property Sourcing£6.27
Dragon Property Ventures£6.48
Phase Contractors£7.25
Paradigm Construction£9.77
01
Before
Gavin runs a building company and wanted to specialise in loft conversions, but was nervous about where the next job was coming from.
02
What we built
Meta ads, a bespoke landing page and funnel, testimonial videos, and a tightened sales process.
03
After
The ads have added £1.5M to his pipeline, with 211 leads at £9.77 each in 2026. One job confirmed, several close, and dozens of homeowners quoted: a completely different position to where he started.